Media
In 1998, one of the first examples of selling media content through the mobile phone was the sale of ringtones by Radiolinja in Finland. Soon afterwards, other media content appeared such as news, videogames, jokes, horoscopes, TV content and advertising. Most early content for mobile tended to be copies of legacy media, such as the banner advertisement or the TV news highlight video clip. Recently, unique content for mobile has been emerging, from the ringing tones and ringback tones in music to "mobisodes," video content that has been produced exclusively for mobile phones.In 2006, the total value of mobile-phone-paid media content exceeded Internet-paid media content and was worth 31 billion dollars (source Informa 2007). The value of music on phones was worth 9.3 billion dollars in 2007 and gaming was worth over 5 billion dollars in 2007.
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